About Viewpoints NetworkPosted: October 21, 2008
Viewpoints Network is a social technology and media company that helps leading retailers and brands positively impact the Triple Bottom Line of Social Commerce – incremental sales, actionable consumer insights and increased brand advocacy. The company operates two businesses: The Viewpoints Technology Platform, a hosted technology service for Social Commerce, and Viewpoints.com, a leading user reviews and advice website. Nearly 30 million consumers used these platforms in 2009 and more than 100 million people will use them in 2010. Clients include Sears Holdings Corporation, Procter & Gamble, Nintendo, Kitchen Aid, Whirlpool, Kraft and SC Johnson among others.
The Viewpoints Technology Platform
The Viewpoints Technology Platform is a hosted social technology service that helps leading retailers, brands and media companies achieve measurable business results by improving conversion, increasing organic traffic, acquiring actionable insights, and enabling and amplifying customer advocacy.
Viewpoints’ technology platform is a fully integrated solution that combines Ratings, Discussions, Blogs, Ideas, and Questions, along with common social capabilities, search optimization, reporting, moderation and other administrative capabilities, in one seamless platform.
The platform’s five core content modules are tied together with a rich Social Profile and Social Loyalty Engine that are unmatched by other platforms in the market. The deep integration of commenting, private messaging, photo galleries, friending/following and the Social Loyalty Engine help to better engage consumers and encourage them to contribute content and build community.
The Viewpoints Technology Platform offers a leading set of Search Engine Optimization tools to help clients dramatically increase their organic traffic, and provides a wide range of professional services including content moderation and community management, activation and influencer programs, custom content creation, social loyalty planning and SEO/traffic planning, among others.
With 2 million monthly users and 350,000 registered members, Viewpoints.com is the second largest user reviews site among those that focus on product reviews, and sixth largest and fastest growing user reviews site overall.
Viewpoints.com helps marketers reach two distinct and valuable audiences – the more than 350,000+ social influencers who write reviews, participate in discussions, contribute ideas and answer questions, and in-market shoppers who are actively researching product purchases online.
A Short Company History
Viewpoints Network was founded in August 2006 by Matt Moog, the former President and CEO of publicly traded Q Interactive. Matt was joined by Jolie Fleming, a former Senior Vice President from Q Interactive and Leon Chism, the former Chief Development Officer from publicly traded Orbitz. Following rigorous testing and consumer feedback, Viewpoints.com officially launched in September 2007. By September 2008, the site had grown to 690,000 monthly users and doubled to 1.4 million users by September 2009. It is projected that site traffic will double again in 2010. The Company officially launched The Viewpoints Technology Platform in May of 2009 with Sears Holdings Corporation as our flagship client.
Viewpoints raised $5 million in August of 2006 and reached profitability in January of 2009. The company, based in Chicago, IL has 55 employees and is expected to grow to 75 employees in 2010.
Viewpoints was awarded a 2010 AlwaysOn OnMedia 100 award and has received attention from leading national and trade media including The Wall Street Journal, Forbes, The Chicago Tribune, Crain’s Chicago Business, Brandweek and TechCrunch.