Board of AdvisorsPosted: October 21, 2008
John Caplan – President & COO, Ford Models
Esther Dyson – Chairman, EDventure
Mark Figliulo – Chief Creative Director, Y&R
Gian Fulgoni – Chairman/Co-Founder, comScore Networks
Sean Greene – Co-Founder, Rock Creek Ventures
Rich LeFurgy – Principal, Archer Advisors
David Scacco – Director of Vertical Markets Group, Google
Matt Spiegel – CEO, Resolution Media
Rishad Tobaccowala – CEO, Denuo Group
John Caplan is President and Chief Operating Officer of Ford Models. He joined the company in September of 2002 with the charge to expand Ford’s worldwide operations. Since his arrival, he has successfully grown the firm’s business, integrated acquired agencies, expanded Ford’s Artist divisions and launched Ford Models 360, Ford’s content and event business.
During the late 1990’s Caplan was an integral part of About.com, where he ultimately served as president of the About Network before leaving in 2001. During his tenure at About, he presided over the 5th most trafficked web property, orchestrated a series of strategic acquisitions for the brand, sparked growth reaching $100 million in revenue, and executed the integration of About into Primedia, after they acquired About for $500 million October 2000.
One of the Internet’s most respected and farsighted figures, Dyson wrote about the impact of the Internet on intellectual property in 1994. She was the founding chairman of ICANN, the international Internet policy setting body, from 1998 to 2000. Dyson, a private investor in Internet startups, owned and ran EDventure Holdings, an industry publishing venture, for 20 years before selling it to CNET in 2004; in early 2007 she reclaimed the EDventure name and is once again using it for her independent business ventures.
Mark joined Y&R in October 1999 and established the Chicago office as a creative powerhouse ranked by Advertising Age as one of the top ten creative agencies in North America. In addition, Mark has been individually recognized by Advertising Age’s Creativity Magazine as one of the top ten creatives in the industry. Throughout his award-winning career, he has worked for national and international clients including McDonalds, NASCAR, Orbitz, Sears and Miller Brewing Company. Prior to joining Y&R Chicago, Mark was an Executive Creative Director at Leo Burnett Chicago and served as International Creative Director on Reebok, Coca-Cola and Dewar’s Scotch. Mark also lived in Japan for three years establishing the Leo Burnett Tokyo office.
Before co-founding this pioneering online marketing research firm, Fulgoni was president and CEO of Information Resources, recognized in 1996 by Advertising Age as the largest U.S. market research company. Fulgoni has twice received the Illinois Entrepreneur of the Year award and has served on the boards of U.S. Robotics and Platinum Technology.
An experienced entrepreneur, Greene was the founder and CEO of the Away Network (Away.com, Gorp,com, OutsideOnline.com), the web’s largest specialty travel publisher, which he founded and ran prior to selling the company to Orbitz. Greene currently serves as an advisor to a wide range of early-stage interactive companies, and previously worked as a consultant with McKinsey and Co.
Rich LeFurgy is a principal at Archer, a consultancy which advises clients on advertising and marketing strategy, as well as interactive advertising sales. Current and past clients include: America Online, Blue Lithium, Fathom Online, Glam.com, Google, Iconoculture, Interactive Advertising Bureau, MeeVee, Real Networks, and Space.com. While projects are multi-disciplined and varied, LeFurgy’s current focus is on strategy, positioning, interactive advertising sales and business development.
LeFurgy is also a director at a number of early-stage interactive companies, including Blue Lithium, an online advertising network, Poindexter Systems (Chairman of the Board), an online advertising and marketing optimization company, and Associated Content, a content search syndication company.
He focuses on traditional and interactive marketing and media companies, and has invested and sat on the board of a number of interactive advertising and media companies, including Blue Lithium, Lot 21 (sold to Carat Interactive), IGN Networks, and All Advantage.
In 1996 LeFurgy co-founded the Interactive Advertising Bureau, the industry trade association for online media sellers. He was elected IAB Chairman and Director for five consecutive years from 1996-2001, and today serves as a member of the Executive Committee. LeFurgy is also founding Chairman of the Bay Area Interactive Group, an industry association which brings together members of the interactive community in the San Francisco Bay Area for education and networking and is on the advisory board of Adtech.
LeFurgy is a graduate of the Newhouse School at Syracuse University with a BS in Advertising. He serves on the Adtech Advisory Board, and previously has previously served on the board of the Advertising Research Foundation, the Advertising Education Foundation and the YMCA of Greater New York.
Hired as Google’s first advertising sales executive, Scacco has built Google’s Vertical Markets Group which provides marketers with industry-specific expertise across 12 macro categories. Scacco was also a former director of business development at Ziff-Davis.
As Managing Director and Founder of Resolution Media, an Omnicom Media Group Co., Matt Spiegel sets the company’s vision and leads its growth plans. A veteran of digital media, Spiegel combines his unique knowledge of direct marketing and entrepreneurial skills to shape the firm’s search marketing strategy and integration services. Prior to founding Resolution Media, Spiegel served as SVP, Data Products and later SVP, Search for Mosaic Data Solutions. In these roles, Spiegel developed product lines, directed sales teams, and held P&L responsibility for his divisions.
Spiegel is a frequent contributor to publications like DMNews, iMedia Connection, and AdAge, and a frequent speaker for industry associations/events such as, CIMA, CADM, SES Conferences, Spiegel regularly shares his insights and knowledge with the community. Spiegel also serves as President of the Chicago Interactive Marketing Association (CIMA), a position he has held since January 2005.
Spiegel lives in Chicago with his wife Marnie. A fan of live music, Spiegel and his wife often travel the country to see their favorite musicians.
Rishad is the CEO of Denuo and Chief Innovation Officer of Publicis Groupe Media. Prior to his current role, Rishad was the founder and President of SMG Next, the first and most comprehensive futures practice in the media industry. Prior to this he was the founder of SMG IP, the digital and interactive arm of SMG which was selected by Media Magazine as both 2002 and 2004 Interactive Agency of the Year.
Rishad was named by Business Weeks as one of the top business leaders in 2005 and TIME magazine once dubbed him one of five “Marketing Innovators”. He was appointed to Advertising Age’s Interactive Hall of Fame, named Adweek’s 2000 Media All-Star for Interactive Media and named on of 2005’s Best Leaders by Business Week.
Rishad holds a bachelor’s degree in mathematics from the University of Bombay and an M.B.A. from the Graduate School of Business at the University of Chicago.