ViewpointsOur Company

2009 Year In Review for Viewpoints

2009 was a banner year for Viewpoints. Traffic tripled growing from 1.2 million monthly visits to 3.6 million in just one year.   We recruited some truly amazing talent and the size of our staff tripled to over 40 people.  We moved into our great new space and all the while remained profitable and kept investing in future growth.  All of that in the midst of one of the worst economies in recent memory!

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Read on for the blow by blow…

In March we officially launched The Viewpoints Technology Platform  and announced that we were launching MySears.com for Sears Holding.  Tech Crunch did a nice write up as well.

In April we launched our new Ideas Voting module that enables the submission of ideas, tips and other types of content by community members that is categorized and then voted on and ranked. 

In June we enabled users of The Viewpoints Technology Platform to use their social networking ids to register and loginusing their Facebook, Twitter, Google, Yahoo, AOL, MSN and other OpenID providers.

In July we launched our Social Loyalty Engine giving our customers the capability to design their own social loyalty program with the flexibility to customize what actions were counted, how many levels there were for users to earn, what the badges looked like and how they were displayed, and ultimately how community members were recognized and rewarded for the contributions.

Then in August we released new functionality that allowed our customers to better integrate their community experience with the commerce experience by having reviews and discussions appear in-line directly on their product and category pages.

In September we exhibited for the first time at the Shop.org conference in Las Vegas.  Does anyone need some Viewpoints branded black jack cards or chocolate poker chips?

And then in October we signed an agreement for one of the largest and most successful online retailers to launch their community on The Viewpoints Technology Platform.  We launch in January so keep your eyes peeled for that announcement!

We are particularly proud of the success we have had with our Sears Holding partnership during 2009.  In April we worked with the Sears community team to launch MySears.com and in May launched  MyKmart.com.  In August we extended the VTP to enable in-line reviews and discussions on Sears.com and Kmart.com.  Later in October and November Craftsman.com and Kenmore.com went live.   Sears has stated publicly that they have 350,000 registered members and nearly 2 million visits in these communities.  Sears has been a wonderful partner to work with and we are proud to have been a part of their success in the social and community space.  Sears was recently named one of the top 100 social brands of 2009.

On top of all these major product releases, the ad sales team here at Viewpoints continued to put together breakthrough campaigns for major brands to reach in-market consumers and social influencers. We worked with many Proctor & Gamble brands, Kraft, SC Johnson, Whirlpool, Google, eBay, Amazon, Best Buy, Panasonic, Kitchen Aid and many others to deliver high impact campaigns that delivered best in class results.  We announced in November that according to the traffic measurement service Compete.com, Viewpoints.com was the 6th largest and fastest growing user reviews site on the web.

So, now that 2009 is "in the bag" – it is upward and onward to 2010!

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