Viewpoints Update – February 23, 2010Posted: February 23, 2010
It has been about 10 weeks since our last update and I am pleased to report we have many exciting developments to report.
In recognition of our growth during 2009 we have now officially organized Viewpoints into two business units to ensure that we capitalize on two major growth opportunities. Those two businesses are: Viewpoints.com, now the second largest and fastest growing product focused user reviews site on the web, and The Viewpoints Technology Platform our newer private label hosted technology platform for helping leading retailers, brands and media companies use Social Commerce to drive bottom line results.
To highlight the power of our new offering we have launched a new corporate site at http://www.viewpointsnetwork.com. Please check it out and let us know what you think.
Traffic: I am also pleased to report that overall traffic continues to grow at blistering pace. In our last update we reported we hit 2.8 million users in October. Since then we grew again and reached 3.6 million visits!
Hiring: We have also continued to hire more great people to join the Viewpoints team. We have hired 17 people since our last update and have another 10 open positions. We are now over 50 employees and on our way to 75+ this year. If you know of any A+ players looking to join a fast growing social technology and media companXy, please have them contact me.
Product: In early February we launched a blogs and custom content publishing module for The Viewpoints Technology Platform. This new module allows our clients to create custom content in a variety of formats (blogs, buying guides, how to articles etc) that leverage our Social Profiles and Social Loyalty Engine. For a great early example of the potential of this module, check out The Goods, our shopping advice blog on Viewpoints. As a very specific example of the power of the integrated nature of our platform, check out this article about Skechers Shape Ups and see quickly this content is engaging our community.
Advertising Opportunities: As a great example of the power of our Social Influencer Program take a look at the 1,983 reviews of the Bounce Dryer Bar. If you are looking to get some buzz going for a product or service, we have several opportunities for you. Take a look at the latest Monday Funday Giveaway promotion we are running where we are providing free samples of Kathy Ireland Deluxe Body Lotion.
Press: In addition to a nice mention in the Wall Street Journal, Viewpoints has been recognized in a slew of news articles. Viewpoints was also chosen by AlwaysOn as one of the OnMedia Top 100 Winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Viewpoints Network was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Partnerships: We also announced a partnership with ForeSee Results focused on helping our client’s better measure customer satisfaction.
And of course what would an update be without a few recommendations and reviews!
· Lenovo ThinkPad T500 – just got it and really like it so far. Windows 7 is a big improvement. The battery life with the 9 cell lasts for 4.5 hours.
· The Unaccustomed Earth by Jhumpa Lahiri – I don’t read much fiction but this one just pulled me in. Beautifully written.
So, as always, if you know of any brands or retailers who are looking to a) reach in-market shoppers or b) build their own Social Commerce communities, please have them give me a call. And, if you have recently used a product that you loved or loathed, be sure to write a review!