ViewpointsOur Company

Viewpoints Adds SEO-Rich Blogs & Content Publishing to Viewpoints Technology Platform

Only Social Commerce Solution to Combine Reviews, Discussions,
Blogs, Ideas, and Answers in a Single Integrated Community Platform


CHICAGO – March 2, 2010
Viewpoints Network, a social technology and media company, today announced that
the company has added a new Blogs & Content Publishing module to The
Viewpoints Technology Platform (VTP), a hosted
Social Commerce technology service
for leading brands, retailers and media companies. The addition of the new
module makes VTP the only technology platform to offer Ratings & Reviews,
Discussion Boards, Blogs & Guides, Ideas & Voting and Questions &
Answers, supported by a powerful Social Profile and Social Loyalty Engine, all
in one fully integrated solution. 

Viewpoints’ Blogs and
Content Publishing module gives VTP customers the tools
to instantly create and publish
SEO-rich, custom editorial content such as blog posts, buying guides, how-to
guides, product features and more, in addition to the user-generated content
contributed by members of their online communities. The flexible publishing
module helps brands achieve
measurable bottom-line results by improving
conversion, increasing SEO traffic, acquiring actionable customer insights and
promoting customer advocacy. 

“Our new Blogs &
Content Publishing module gives VTP clients an easy-to-use tool set to create
custom content that they can use to build valuable SEO traffic, communicate
directly with their members and drive category and product interest to support
the overall purchase process,” said Matt Moog, President & CEO of
Viewpoints Network.

Moog added: “With the addition of blogs, VTP
now offers the most powerful integrated Social Commerce platform featuring the
widest range of engagement and contribution modules to help leading brands
develop active online communities that encourage customer engagement, insights
and advocacy and ultimately, drive bottom-line results through increased
conversion and incremental organic traffic.”

Designed with many of today’s most popular blogging
platforms in mind, VTP’s Blogs & Content Publishing module provides
easy-to-use authoring tools including a rich text editor and flexible
preview/save/publish capabilities along with integrated commenting, inline
image and video embedding capabilities, comprehensive SEO optimization tools, powerful
administrative tools and other advanced features.

VTP Solution

The Viewpoints Technology Platform
is a hosted technology service that helps leading retailers,
brands and media companies engage their customers in a conversation to create
online communities that drive organic traffic, increase conversion, provide
customer insight and build brand equity. Unlike other technology platforms that
focus only on publishing static reviews, VTP combines social features such as
friending, commenting, private messaging, photos, a Social Loyalty Engine, RSS
feeds, and connections to popular social networks, with important customer
feedback and content contribution opportunities such as reviews, discussion,
blogs, ideas and answers.

About Viewpoints Network

Founded in 2006, Viewpoints Network is a privately held
social technology and media company that helps leading retailers and brands
build online communities and motivate social influencers to positively impact
the Triple Bottom Line of Social Commerce: incremental sales, actionable
customer insights and increased customer advocacy. The company operates two
businesses: The Viewpoints Technology Platform, a hosted technology service and social commerce solution, and,
a leading user reviews and advice website. 

to learn more about Viewpoints Network and the Viewpoints Technology Platform.