Viewpoints Editorial Calendar creates opportunities for brand alignment and customer engagementPosted: March 25, 2010
We're happy to announce the launch of
the new Viewpoints Editorial Department and 2010 Editorial Calendar with plenty
of opportunities for you to engage your customers, raise awareness and drive
increased sales for your brand.
Viewpoints.com has become the fastest growing reviews site on the web
because of our robust user contributed product reviews and discussions.
Our editorial aims to provide advice and answers to questions that's
clear and concise and created in a manner that's fun and accessible. Our
ultimate goal is to help consumers make smarter purchase decisions.
The launch of our Editorial
Department creates several NEW advertising opportunities for you to
- Get your products featured on Viewpoints and
considered for review by our Editorial team
- Expand Social Influencer Programs (where
members review your products) with editorial highlights and
- Extend targeted media campaigns to align your
brand with relevant, topical themes that rotate seasonally on the site
- Take advantage of ownership opportunities to exclusively
sponsor high profile monthly themes, like Laundry Month
- Partner with our editorial team to co-create
custom content, for an example see Moen's Home Remodeling Guide
We've just published our 2010 Editorial Calendar and we are
actively aligning sponsors with various content themes and looking for exciting
new products to feature. We'd love to find opportunities to help
consumers make smarter purchase decisions about YOUR brands and products!