ViewpointsOur Company

Consumer Reviews drive Appliance Sales

Are you incorporating the power of consumer reviews as part of your overall appliance marketing plans?  

If not, you should be – and here at Viewpoints, we can help. 

Consider these 3 facts:

  1. 75% of online shoppers rate online consumer ratings & reviews about Appliances as 4 or 5 on a scale of 1 to 5 (5 being extremely valuable).1
  2. First-person, authentic consumer reviews have been proven to increase e-commerce sales conversion by up to 40%.2
  3. A whopping 92.5% of adults say they regularly or occasionally research products online before buying them in a store.3

And did you know?

Each month, hundreds of thousands of visitors arrive on Viewpoints from Search Engines, specifically and directly looking for appliance product information.4

The majority of Viewpoints members rate consumer review as Important or Extremely Important in their appliance decision making process – specifically:5

Washer and/or Dryer – 67%
Refrigerator – 65%
Oven, Stove, or Range – 63%
Dishwasher – 62%
Vacuum – 60%
Microwave – 56%

We offer 3 EASY ways to leverage Appliance Reviews with Viewpoints as part of your media plans:

Appliance blog postReach in-market buyers actively in the process of researching appliance purchase decisions by running targeted advertising around the thousands of existing appliance review and appliance buying guides on 

Tap our community to generate new consumer reviews of YOUR appliances and use them to drive future sales through Search traffic and Word-of-Mouth with our Social Influencer Programs.

Feature authentic consumer reviews in your advertising materials, incorporating the credibility of real customers with brand messages – and experience exceptionally strong performance too!          

We have developed top performing targeted media and social influencer programs for several leading Appliance brands and retailers.  Call today to find out how we can put customer reviews to work for YOU.


1Q1 2008 Forrester Research North American Technographics Retail Online Survey

2WOMMA Metrics Best Practices Guidebook

32008 BIGresearch study

4 Viewpoints Google Analytics, April 2010

5Viewpoints Customer Survey, March 2010