ViewpointsOur Company

Viewpoints 2010 Year In Review

As the year comes to a close, I am pleased to report that 2010 was another banner year for Viewpoints. Traffic to our sites grew by 65%. Throughout the year Viewpoints helped more than 45 million people harness the power of consumer reviews to help shoppers make more informed purchase decisions. We could not have done any of this without our amazing staff (now up to 55+ people) and the 500,000 contributors who wrote reviews, answered questions, participated in forums, and ultimately delivered a compelling combination of content, community and commerce. Through their passion, creativity and commitment we were able to add nearly 1 million new users in the just last 90 days, hitting 4.9 million monthly users in December.

We feel fortunate to be part of the massive changes happening in media and commerce that are being driven by an increasingly socially connected and mobile enabled world.

Here are a few highlights from the year:

Viewpoints Answers launched to provide consumers with answers about specific products and categories

Viewpoints Answers  



The Goods launched as the Viewpoints daily consumer products blog

The Goods header

Viewpoints ran branding campaigns featuring extensive use of rich media and high impact ownership opportunities for several Procter & Gamble brands, Wal-Mart, Walgreens, Kitchen Aid, Moen, and Whirlpool, among many others.

Bounce Dryer Bar Banner
Viewpoints also launched Social Influencer programs that created thousands of reviews and positive Word-of-Mouth for Phillips NorelcoNortonKelloggsBounceGhirardelli, & Jergens.

Social Influencer Program
Facebook integration via Facebook Connect, Facebook Like button and Facebook Sharing

Social Sharing Example

Viewpoints User Choice Awards were awarded to the top 100 products of more than 100,000 products reviewed

Viewpoints User Choice Awards 2010

Viewpoints won the Stevie Award for development of the MySears online community in the 8th annual American Business Awards.

Stevie Award
The staff here at Viewpoints looks forward to an exciting year ahead where we get to work with the most passionate and creative group of contributors, advertisers and partners to help invent the future of media and commerce by bringing together the worlds of content, community and commerce.

We remain focused on our mission to harness the power of consumer reviews to help shoppers make smarter purchase decisions


Matt Moog

Founder & CEO