ViewpointsOur Company

Industry Veterans Hired To Run

Denise Chudy, a former Google executive, hired as General Manager, and Carol Fowler, formerly news director for Fox Chicago News, hired as Vice President of Editorial

CHICAGO, July 10, 2012  — Denise Chudy, an accomplished digital sales and marketing executive, has been named General Manager of Viewpoints (, a leading consumer reviews and product ranking website. She will report to Viewpoints Founder and CEO Matt Moog.

“Denise brings an exceptionally strong business development and sales track record to Viewpoints. She takes the day-to-day lead at Viewpoints at an important time as we focus intently on finding new ways to build our brand as a trusted place for consumers to find reviews from consumers and experts. It’s a fact that more and more people read online reviews before buying products, and Viewpoints intends to be at the forefront of that informed decision making,” said Matt Moog in announcing the hire.

To lead content and social media strategies, Carol Fowler becomes Vice President of Editorial. Carol is a senior manager, award-winning journalist and social media expert with an innovative career in generating video and online content with a sharp eye on audience engagement and appeal. Carol will lead a team of writers to create user-friendly, informative articles and videos that give visitors to Viewpoints buying information across more than 400 categories of products on site, which is then shared through social media.

“These are three highly experienced, respected executives in Jolie, Denise and Carol who’ve chosen Viewpoints. It bodes well for the future of the company and signals our ability to attract top talent.”

Denise Chudy’s hire one of several moves to position Viewpoints for growth.

Denise Chudy’s digital strengths 

Previously, Denise Chudy was founder of Digital Footprint, a marketing firm specializing in developing strategies and execution plans for companies that want to win with digital. She also spent over seven years in various leadership positions at Google and has the distinction of being Google’s first head of automotive and CPG lead. Denise’s previous leadership roles also include serving as national vice president at Tremor Video, and she was the first vice president of national sales at, where she launched a new revenue generating division for the company.

Denise received her Bachelor of Science degree in Advertising from the University of Illinois at Urbana-Champaign and her Masters in Marketing and Finance from Kellogg School of Management at Northwestern University.

“This is an opportunity I am thrilled to accept. Since 2007, Viewpoints has helped 70 million consumers obtain unbiased, unfiltered reviews of consumer products. I look forward to leading our team to innovate ways to further help consumers make smart buying decisions for everything from refrigerators to mattresses to sunscreen,” said Denise.

Carol Fowler assumes content strategy and marketing role at Viewpoints.

New editorial focus 

Viewpoints’ expanded editorial content includes articles and video on product trends, consumer news, buying guides, tips for saving money and safety.  Expert reviews have been added, giving site users both professional and consumer opinion when identifying products for their needs and budget.

Previously, Carol Fowler served as news director of both on-air and online content at three Chicago news operations, WGN-TV (1999-2002), WBBM-TV CBS2 (2002-2009) and most recently, WFLD-TV Fox Chicago (2009-2012). She received a Bachelor of Journalism degree from the University of Missouri-Columbia and was honored in 2010 with the George Foster Peabody Award for distinguished journalism.

“The economic times dictate that people can’t afford to make mistakes in their important product purchases. We hope to forge an even stronger bond with consumers, so they know they can depend on Viewpoints for honest, straightforward reviews and analysis,” said Matt Moog.

Viewpoints ( is a consumer reviews and product ranking website with a half million unfiltered, authentic end-user reviews. The website generates an exclusive ranking of products based on real-world feedback to help consumers connect the dots, tell the difference and make informed decisions about the products that most affect their daily lives. Both reviews and rankings are available free of charge and without registration.

Media Contact: Carol Fowler, Viewpoints, 312-447-6112,

One Comment on “Industry Veterans Hired To Run”

  1. […] General Manager Denise Chudy says the reviews show how passionate people are about their purchases, especially big-ticket items. […]

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